SPONSORS AND COLLABORATORS

Institutional sponsors

Ayuntamiento de Vitoria-Gasteiz | Patrocinadores Institucionales
Araba Foru Aldundia - Diputación Foral Álava | Ayuntamiento de Vitoria-Gasteiz | Patrocinadores Institucionales
Dep. Cultura Gobierno Vasco | Patrocinadores Institucionales
Euskadi Basque Country | Patrocinadores Institucionales
INAEM | Patrocinadores Institucionales
Fundación Vital Fundazioa | Patrocinadores Institucionales
Patrocinadores | Jazz Vitoria Gasteiz | Fundación sgae fundazioa

Sponsors

Kutxabank - Patrocinadores Institucionales
El Corte Inglés - Patrocinadores Institucionales
El Correo - Patrocinadores Institucionales
Radio Vitoria - Patrocinadores Institucionales

Collaborators

Renfe - Patrocinadores Institucionales
RTVE - Patrocinadores Institucionales
EITB - Patrocinadores Institucionales
Gasteiz ON - Colaboradores
Filmoteca Vasca - Patrocinadores Institucionales
Fohhn - Patrocinadores Institucionales
conexiones-improbables
Escuela de Música Luis Aramburu - Patrocinadores Institucionales
Conservatorio Música Jesús Guridi - Patrocinadores Institucionales
Fundación San Prudencio - Patrocinadores Institucionales
Radio Taxi Gasteiz - Patrocinadores Institucionales
Filmoteca Vasca - Patrocinadores Institucionales

Why sponsor the festival?

Since its inception, the Vitoria-Gasteiz Jazz Festival has managed to maintain a very intense level of private sponsorship thanks to its ability to understand the business world, present innovative, differentiating and individualized proposals that respond to the needs of the sponsor in each moment in a fast and dynamic way.

Over the last 44 years, the Festival has gained the trust of such important companies as Iberdrola, Kutxabank (formerly Caja Vital), Mercedes-Benz, Heineken, Coca-Cola, El Corte Inglés, Vodafone, Movistar, etc.
In all the above cases, the relationship has been long over time and has revalued the sponsor’s corporate image both externally and internally, achieving notoriety when it comes to publicizing the company and its products and services, in addition to providing an advantage over its competitors that would tip the balance of consumers in their favor and favor their loyalty.

At the same time, as a Non-Profit Cultural Association, the sponsor has reinforced its message of social responsibility by acting as a benefactor, making it possible for the Festival to go ahead, a communication component that is becoming increasingly valuable, both for consumers and for they see it as support for something that worries and interests them, as well as on the part of public institutions, which appreciate this type of linkage in a very special way.

In this sense, the sponsor’s communication is favored by the multiplier effect due to the repercussion that the Festival has in the media and social networks, especially taking into account that it occurs in a more subtle way in an environment in which the consumer shies away from explicit advertising.

In addition to the above aspects, the Álava Provincial Council Patronage Law provides the amounts donated to the Vitoria-Gasteiz Jazz Festival with a series of tax advantages that can reach more than 40% of the investment made.

In short, the sponsoring companies have always found profitability above their expectations at the Vitoria-Gasteiz Jazz Festival.

We show you what we are talking about with these testimonials:
Kutxabank

“Kutxabank enthusiastically collaborates with this great show, which has evolved and grown to become one of the main cultural events on the extensive Álava and Basque cultural agenda.

First by the hand of Caja Vital Kutxa, and, for eight years through Kutxabank, the entity has maintained its collaboration ties with Jazzaldia from Vitoria, which has deep roots and broad popular support. 43 years ago a joint work that lasts over time, and that reflects the commitment that Kutxabank maintains with Álava and the people of Álava.”

El Corte Inglés

“Since El Corte Inglés opened the doors of its shopping center in Vitoria-Gasteiz almost 25 years ago, our company has set itself as one of its great objectives to be an active part of the social, sports and cultural life of the city. And one of the most authentic ways to achieve this active involvement is to participate and collaborate in the main events that take place in our city. Undoubtedly, the Jazz Festival has been, for more than four decades, one of the great cultural references in Vitoria-Gasteiz and, by extension, in the whole of the Basque Country. Hence, around 15 years ago we decided to become part of the great family of the festival that, summer after summer, turns Vitoria-Gasteiz into the great capital of jazz. The passage of time has proved us right in the correctness of that decision and, to this day, a single word serves to define what we feel with our participation in this great cultural event: pride.”

How can the Festival complement the sponsor’s communication?
Revelation-oriented communication:
  • The following supports and actions are aimed at raising awareness of the sponsor’s brand and for the consumer to consider changing their current situation:

    – Name of the sponsor for a specific stage or venue.
    – Brand/backstage announcements with coverage by RTVE and EiTB.
    – Brand/ads on big screens.
    – Insertion of the brand in the structure of the venue (static advertising, banners, roll-ups, photocall, fencing, columns, entrance arch, security signage, etc…
    – Brand/Banner at www.jazzvitoria.com
    – Branding/ads in newsletters.
    – Brand in rss.
    – Posters.
    – Etc.

Evaluation-oriented communication:
The following supports and actions are aimed at helping the consumer to evaluate the different options that are presented to them in favor of the sponsor:

Brand/backstage announcements with coverage by RTVE and EiTB.
Brand/ads on big screens.
Streaming broadcast of concerts with banner/announcement.
Brand/Banner at www.jazzvitoria.com.
– Branding/ads in newsletters.
– Brand in rss.
<- Edition concert invitations, special concerts, conferences and workshops. < Premium area access. – Special discounts.
– Meet&Greet.
– Use of the Vitoria-Gasteiz Jazz Festival brand by the sponsor.

Conversion-oriented communication:
  • The following supports and actions are aimed at facilitating the purchase by the consumer and converting him into a customer:

  • – Actions that lead to the store.
    – Commercial stand in the venue.
    – Brand/ads on big screens.
    – Brand/Banner at www.jazzvitoria.com

Loyalty-oriented communication:
  • The following supports and actions are aimed at building customer loyalty and converting them into a sponsor’s prescriber:

    – Digital photocall.
    – Challenge.
    – Appearance/challenge publication on giant screens, rss and web.
    – Edition concert invitations, special concerts, conferences and workshops.
    – Premium area access.
    – Special discounts.
    – Meet&Greet.

Who would be the target audience in demographic and quantitative terms and the scope of the communication?

The average age of the people who attend the Festival is 37 years, divided equally between women and men.

25% of those attending the Festival come from outside the Basque Country, with Vitoria-Gasteiz being the origin of 50% of the fans who come to the different Festival venues.

Jazz fans are a very loyal audience, attending more than two concerts per edition on average and having attended more than eight different editions.

In 2019, more than 180 journalists from national and international media were accredited.
Radio Vitoria (EITB) created a frequency on 103.4 FM that once again became Radio Jazz Gasteiz, which broadcast jazz music for 24 hours, including the retransmission of concerts from the Mendizorrotza Sports Center and the Teatro Principal, during the week of the Festival .

Television programs were also produced by the Festival. The concerts broadcast by RTVE at the end of July and August were recorded, remaining available on the RTVE website for 15 days after their broadcast.
For its part, EiTB issued them during Easter 2020.

The impact on social networks has also been significant:

On Facebook the number of likes increased by 16%, with more than half a million hits.

On Twitter the increase was 20% with more than 350,000 hits.

Finally, on Instagram the number of followers grew by more than 285%, with more than 344,000 impacts.

What tax advantages are obtained for sponsoring the Festival?

The tax regime applicable to non-profit entities and tax incentives for patronage in Álava is included in the Foral Regulation 16/2004, of July 12.

Within the Standard, the so-called Priority Patronage Activities receive special treatment. The Vitoria-Gasteiz Jazz Festival has recognized this treatment in several years, the last of which is in Provincial Decree 29/2020, of September 15.

This situation gives the amounts delivered to the Vitoria-Gasteiz Jazz Festival the following tax advantages:

  1. In the Personal Income Tax:
    1. Deductible expense
      The amounts allocated to the activities declared priority will be considered a deductible expense in the case of businessmen and professionals in the direct estimation regime of the I.R.P.F.
    2. Deduction. Taxpayers who carry out economic activities under a direct estimation regime may deduct 23% of the amounts allocated to priority activities from the full quota.
    3. The rest of taxpayers may deduct 35% of the amounts allocated to priority activities from the full quota.
  2. In the Corporate Tax
    1. Deductible expense
      The amounts allocated to activities declared priority are considered a deductible expense in determining the taxable base of the tax.
    2. Deduction
      The amounts allocated to activities declared priority are considered a deductible expense in determining the taxable base of the tax.

Conclusion

 

The amounts allocated to priority patronage activities, in addition to being considered a deductible expense, have a 23% deduction in Corporate Tax and Personal Income Tax. (for businessmen and professionals in Direct Estimation).

For the rest of taxpayers by the I.R.P.F. (not businessmen or professionals) have a 35% deduction.